Gujarat Co-operative Milk Marketing Federation Ltd., (GCMMF) which markets the popular Amul brand of milk and dairy products has registered a turnover of Rs. 33,150 Crores ($4.7 Billion) for the financial year 2018- 19 which ended on 31st March 2019.
The sales turnover achieved by GCMMF is 13% higher than the previous financial year.
The mantra of rapid expansion has yielded rich dividends with the Amul Federation’s sales turnover increasing more than 4 times, from Rs. 8,005 crore ($1.1 Billion) in 2009-10 to Rs. 33,150 crore ($4.7 Billion) in 2018-19.
In fact, the group turnover of GCMMF and its constituent member unions, representing unduplicated turnover of all products sold under Amul brand is exceeding Rs. 45,000 crores or US$ 6.5 Billion.
GCMMF aims to achieve a business turnover of Rs. 50,000 crore ($7.1 Billion) and become the largest FMCG organization in India by 2020-21.
In the long-term, Amul aims to establish itself as the Largest dairy organization in the world, rising up from its current ranking as the ninth largest dairy organization globally to top three.
Turnover of GCMMF: (In Crores)
Shri R S Sodhi, Managing Director, GCMMF, emphasized that with double digit value growth in consumer products during last five to six years, GCMMF were among the fastest growing FMCG organisations in India.
Amul’s success has been driven by its ‘3E’ mantra – Rapid expansion in milk procurement, rapid expansion in manufacturing facilities and rapid expansion in marketing & distribution network.
He also added that company has already upped the total milk processing capacity to 360 lakh litres per day and planned for a 400 lakh litres per day expansion within the next two years.
In Gandhinagar, Gujarat, AmulFed Dairy’s capacity expansion from 35 lakh litres per day to 50 lakh litres per day further underlines its status as the largest dairy factory in India.
Total Milk Procurement by GCMMF : (In Lakhs Liters per Day)
Upcoming New Dairy Plants:
Several brand new dairy plants have already been commissioned in different parts of India in the last couple of years. These include, two eight lakh litres per day capacity plants – one at Taloja, Navi Mumbai.
And the other at Navapura near Ahmedabad– and another two lakh litres per day capacity plants in Junagadh and Porbandar. We are also expanding our milk powder manufacturing capacity at Himmatnagar.
Company’s new chocolate factory has boosted the production capacity to 1,300 MTs per month, enabling GCMMF to launch several new and unique flavoured chocolates which have been attracting huge interest from chocolate lovers and being received favourably by consumers.
He also added that GCMMF have introduced as many as 102 new products in the last four years, with 48 products being revealed in just the last two years, exceeding the target of launching two new products every month.