About the Company:
Launched in 2001, Matrimony.com is a pioneer in online matchmaking and marriage services.Company has over 3,500 employees at 150 branches across India, its flagship brand BharatMatrimony, operates around 15 language based domains.
Company’s business currently comprises of matchmaking services, marriage services and related sale of products. In fiscal 2017 and the three months ended June 30, 2017, matchmaking services and marriage services accounted for all of the revenue and there was no revenue from the related sale of products.
They are the leading provider of online matchmaking services in India in terms of the average number of website pages viewed by unique visitors in June 2017.They also deliver matchmaking services to users in India and the Indian diaspora through various websites, mobile sites and mobile apps complemented by their on-the-ground network in India.
As one of the first companies to provide online matchmaking services in India, They have an early mover advantage among consumers seeking online matchmaking services. As of June 30, 2017,They had a large database of profiles comprising 3.08 million active profiles (being profiles that have been published or logged in at least once during the prior 180-day period), which creates a network effect that attracts more users to register or subscribe through their websites, mobile sites and mobile apps and also results in higher customer engagement, which in turn drives monetization of the user base and enables them to maintain a leading position in the online matchmaking market in India.
Company differentiates themselves from other players in India by following a micro-market strategy whereby they offer a range of targeted and customized products and services that are tailored to meet the requirements of customers based on their linguistic, religious, caste and community preferences as well as personalized matchmaking services through EliteMatrimony and Assisted Service package.
They have also launched marriage services such as MatrimonyDirectory.com, MatrimonyPhotography.com , MatrimonyBazaar.com & MatrimonyMandaps.com.All these sites together provide an end to end marriage solutions thereby getting more revenue per customer.Now let us know more about all these services in detail.
1.Matchmaking Services:
Company’s matchmaking brands include BharatMatrimony.com, CommunityMatrimony.com and EliteMatrimony.com.While profile registration on matchmaking websites, mobile sites and mobile apps is free and they offer certain services to both free and paid members on their websites, mobile sites and mobile apps, but the ability to access contact information of prospective matches and certain other features and functionalities is only reserved for paid members.
CommunityMatrimony.com is a consortium of various matrimony portals comprising more than 300 community matrimony sites catering to the needs of various communities based on religion, caste and other exclusive categories.
It includes religion-based matrimony sites like ChristianMatrimony, MuslimMatrimony, SikhMatrimony, JainMatrimony and BuddhistMatrimony as well as caste-based matrimony sites like AgarwalMatrimony, YadavMatrimony, KayasthaMatrimony, MarathaMatrimony and RajputMatrimony. It also includes other exclusive domains such as AbilityMatrimony, DivorceeMatrimony, 40plusMatrimony, DefenceMatrimony,ManglikMatrimony and AnyCasteMatrimony.
EliteMatrimony.com is a premium matrimony service started with the intention of catering to the industrialists, entrepreneurs, highly placed professionals.Elite matrimony is a huge success for the company and going forward this segment has a huge growth potential.
Also Watch the Video Review:
2.Marriage Services:
MatrimonyDirectory.com is a wedding classified portal with more than 50,000 listings in India to facilitate and connect customers with the right service provider. It provides a comprehensive solution for customers to plan a wedding conveniently and professionally by providing information about a wide range of wedding-related
services in one portal, including wedding venues, florists and flower decorations, wedding planners, wedding cards, caterers and bridal makeup artists.
MatrimonyPhotography.com was launched to provide wedding photography and videography services. some of these services are outsourced, through trained photographers and videographers. This Service been launched in Tamil Nadu, Kerala, Andhra Pradesh and Telangana.Company has plans to expand these services to other areas in the future.
MatrimonyBazaar.com was launched to help customers in availing wedding-related services. A relationship manager will meet each customer to understand their needs and recommend suitable vendors . Company has partnered with more than 500 wedding vendors from different categories such as wedding apparel, venue, stage decorations, photography, make-up, catering and honeymoon packages to meet customers’ wedding needs.Services are currently available in Chennai, Coimbatore, Madurai and Trichy.
MatrimonyMandaps.com, a wedding venue discovery platform, was launched recently to help customers find the right venue for their wedding. A relationship manager will reach out to customers to understand their needs and recommend suitable wedding venues.
Company has a detailed information of more than 500 wedding venues which include kalyana mandapams and banquet halls across Tamil Nadu. Detailed information of facilities available at the wedding venue as well as high quality photographs are provided to help customers choose the perfect venue for the wedding.These services are currently available in Chennai, Coimbatore, Madurai and Trichy in Tamil Nadu, Hyderabad and Secundrabad in Telangana, Bangalore in Karnataka and Kochi in Kerala.
TOP 10 Shareholders:
| Sr.No. | Shareholder Name | Number of Equity Shares held | Percentage of Equity Share Capital % |
|---|---|---|---|
| 1. | Murugavel Janakiraman | 11,813,213 | 55.57 |
| 2. | CMDB II | 5,049,622 | 23.75 |
| 3. | Mayfield XII, Mauritius | 2,534,248 | 11.92 |
| 4. | Bessemer India Capital Holdings II Ltd | 1,461,006 | 6.87 |
| 5. | Indrani Janakiraman | 82,834 | 0.39 |
| 6. | Mohamed Farook | 53,309 | 0.25 |
| 7. | George Zacharias | 44,676 | 0.21 |
| 8. | K.B. Chandrasekar | 44,676 | 0.21 |
| 9. | Jayaram K Iyer | 17,252 | 0.08 |
| 10. | Sriram Subramanya | 15,957 | 0.08 |
| Total | 21,132,750 | 99.41% |
Management Team:
- Mr.Chinni Krishnan Ranganathan (Designation: Non-executive Chairman and independent Director)
- Mr. Murugavel Janakiraman (Designation: Managing Director)
- Mrs.Deepa Murugavel (Designation: Non-executive Director)
Objectives of the Issue.
- Advertising and business promotion activities.
- Purchase of land for construction of office premises in Chennai.
- Repayment of our overdraft facilities.
- General corporate purposes.
Company’s Future Growth Strategies:
- Expand the User Base.
- Continue Investments in Mobile Platform.
- Further Strengthen company’s Brands.
- Continue to Expand into Marriage Services.
Positives for the Company:
- Experienced Management Team.
- Large database of profiles.
- Strong consumer brand & First Mover Advantage.
- Wide on-the-ground network for customer acquisition and support. (More than 150 Offices)
- Excellent business model.
- Ahead of competitors by venturing into various related services.
- First Company in the Matrimony Business (100% revenue from marriage business) to get listed.
Financials of the Company:
| (in Crores) | FY 13 | FY 14 | FY 15 | FY 16 | FY 17 | 30th June 17 |
|---|---|---|---|---|---|---|
| Revenue | 188.7 | 207.3 | 242.8 | 255.4 | 292.93 | 83.88 |
| Net Profit | 10.41 | (-9.15) | (-2.92) | (-75.6) | 43.78 | 14.61 |
IPO Details:
| Details | Info |
|---|---|
| Issue Opens on | 11th September 2017 |
| Issue Closes on | 13th September 2017 |
| Issue Price | Rs.983 – 985 |
| Retail Allocation | 10% |
| Retail Discount | Rs.98 per share |
| Face Value | Rs.5 |
| Minimum Lot | 15 shares |
| Minimum Investment | Rs.14775 |
| Issue Constitutes | 19.30% |
| Issue Size | Rs.501.75 cr |
| Market Cap | Rs.2595 cr |
| Listing at | NSE & BSE |
| Equity Shares Offered | 50,87,050 |
| Equity Shares Prior | 2,12,59,801 |
| Equity Shares after the issue | 2,63,46,851 |
Important Dates:
| finalization of Basis of Allotment | on or Before 19th September 2017 |
| Initiation of Refunds | on or Before 20th September 2017 |
| Credit of Equity Shares: | on or Before 20th August 2017 |
| Listing Date: | on or Before 21st September 2017 |
Subscription Details:(Real-Time Updates will be Provided)
| (Subscription-Category-Wise (no. of times) Till time : 05:30 PM) | Shares Offered | Day-1 | Day-2 | Day-3 |
|---|---|---|---|---|
| QIB | 15,30,905 | 0.67 | 1.04 | 1.877 |
| NII | 7,64,836 | 0.39 | 0.40 | 0.408 |
| Retail | 5,09,890 | 0.88 | 5.39 | 17.37 |
| Employee | 5,649 | 0.49 | 0.6 | 3.20 |
| TOTAL | 28,11,280 | 0.99 | 2.05 | 4.29 |
IPO Valuation Parameters:
| Earnings Per Share (EPS) | Price To Earnings ratio (PE) | Return on Net Worth (RoNW) | Net Asset Value (NAV) |
|---|---|---|---|
| 23.13 | 42.58 | 140.63 | 14.67 |
Markets Guruji Opinion:
| IPO View | Apply For: | Expected listing Gain: |
|---|---|---|
| Subscribe | Portfolio Stock | 25% (Even though the stock listed at Discount
,but we believe it will give Huge returns )
|
