About the Company:
Company was originally incorporated as Madhya Pradesh Today Media Private Limited on 18th November, 2010.
Pradesh Today – a daily Hindi Newspaper, was launched in the year 2010 by the company. Thereafter, they planned to re-launch the product on a huge scale and the mega launching of ‘Pradesh Today’ was carried out on 5th April 2011. In its survey phase only, it notched up a paid-booking of approximately 55,181 copies per day.
After establishing well all over Madhya Pradesh and Chhatisgarh States, the company introduced its newspaper in the State of Uttar Pradesh, Delhi & Maharashtra. Now it also has plans to start publication and printing in other States of India in the years to come.
Pradesh today now covers entire Zone’s all over the Madhya Pradesh by contributing its morning newspaper in 52 Districts of Madhya Pradesh state like Hoshangabad, Vidisha, Dhar, Neemuch, Sagar, Shivpuri, etc.
The Company has appointed 56 numbers of Bureaus (Madhya Pradesh & Chhattisgarh) for securing advertisements as well as editorial operations. The Bureaus are paid certain fixed amount per month towards their operational expense. Each Bureau in turn has appointed certain Reporters to collect the news in their respective zones/areas. None of the Reporters are directly employed by the Company.
On daily basis, around 350 reporters move in all over Madhya Pradesh, including other States. They gather news after exploring various segments. They also gather news from their network and live situation. Accordingly, editors decide on the news as the per requirement.
The Company cover news of all over India as well as on a Regional Basis which includes city events like Local, Political, Sports, Entertainment and Current Affairs. In National News, the coverage includes Central News, National Current Affairs, etc., through PTI news agency.
Major Advertisement Categories, the Company Focuses on are as follows:
1. Corporate Advertising
2. Local Advertising
3. Upcountry Advertising
4. Government Advertising
Pradesh today is continuously organizing every year huge events for its brand promotion all over India. It is the only print media house that is conducting “International Auto Show” from the beginning of the newspaper.
Management Team:
- Mr. Hradayesh Kumar Dixit (Designation : Chairman cum Managing Director)
- Mr. Shantanu Kumar Dixit (Designation: Director and CFO)
- Mr.Kaustubh Dixit (Designation: Non -Executive Director)
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TOP Shareholders:
| Sr.No. | Shareholder Name | Number of Equity Shares held | Percentage of Equity Share Capital % |
|---|---|---|---|
| 1. | Hradayesh Kumar Dixit | 12,09,940 | 49.99 |
| 2. | Shantanu Dixit | 12,09,960 | 49.99 |
| 3. | Pratiksha Dixit | 20 | 0.01 |
| 4. | Awadhesh Dixit | 20 | 0.01 |
| 5. | Surekha Dixit | 20 | Negligible |
| 6. | Kaustubh Dixit | 20 | Negligible |
| 7. | Aastha Dixit | 20 | Negligible |
| Total | 24,20,000 | 100% |
Objectives of the Issue:
- Expansion of Business by upgrading Unit Offices in various cities in the State of Madhya Pradesh and Chhatisgarh.
- Meeting working capital requirements.
- General Corporate Expenses.
- Issue Expenses.
Financials of the Company:
| (in Crores) | FY 13 | FY 14 | FY 15 | FY 16 | FY 17 |
|---|---|---|---|---|---|
| Revenue | 10.41 | 15.68 | 15.36 | 15.19 | 19.08 |
| Net Profit | 0.52 | 0.71 | 0.41 | 0.65 | 2.33 |
IPO Details:
| Details | Info |
|---|---|
| Issue Opens on | 19th September 2017 |
| Isue Closes on:. | 21st September 2017 |
| Issue Price | Rs.66 |
| Face Value | Rs.10 |
| Minimum Lot | 2000 |
| Minimum Investment | Rs.1,32,000 |
| Issue Constitutes | 47.01% |
| Issue Size | Rs.14.16 cr |
| Market Cap | Rs.30.13 cr |
| Listing at | NSE SME |
| Equity Shares Offered | 21,46,500 |
| Equity Shares Prior | 24,20,000 |
| Equity Shares after the issue | 45,66,500 |
IPO Valuation parameters:
| Earnings Per Share (EPS) | Price To Earnings ratio (PE) | Return on Net Worth (RoNW) | Net Asset Value (NAV) |
|---|---|---|---|
| 9.63 | 6.85 | 51.85% | 18.58 |
Markets Guruji Opinion:
| IPO View | Apply For: | Expected listing Gain: |
|---|---|---|
| Neutral | Listing Gain | 10% |
