Madhya Pradesh Today Media Ltd.

madhya pradesh today media

About the Company:

Company was originally incorporated as Madhya Pradesh Today Media Private Limited on 18th November, 2010.

Pradesh Today – a daily Hindi Newspaper, was launched in the year 2010 by the company. Thereafter, they planned to re-launch the product on a huge scale and the mega launching of ‘Pradesh Today’ was carried out on 5th April 2011. In its survey phase only, it notched up a paid-booking of approximately 55,181 copies per day.

After establishing well all over Madhya Pradesh and Chhatisgarh States, the company introduced its newspaper in the State of Uttar Pradesh, Delhi & Maharashtra. Now it also has plans to start publication and printing in other States of India in the years to come.

Pradesh today now covers entire Zone’s all over the Madhya Pradesh by contributing its morning newspaper in 52 Districts of Madhya Pradesh state like Hoshangabad, Vidisha, Dhar, Neemuch, Sagar, Shivpuri, etc.

The Company has appointed 56 numbers of Bureaus (Madhya Pradesh & Chhattisgarh) for securing advertisements as well as editorial operations. The Bureaus are paid certain fixed amount per month towards their operational expense. Each Bureau in turn has appointed certain Reporters to collect the news in their respective zones/areas. None of the Reporters are directly employed by the Company.

On daily basis, around 350 reporters move in all over Madhya Pradesh, including other States. They gather news after exploring various segments. They also gather news from their network and live situation. Accordingly, editors decide on the news as the per requirement.

The Company cover news of all over India as well as on a Regional Basis which includes city events like Local, Political, Sports, Entertainment and Current Affairs. In National News, the coverage includes Central News, National Current Affairs, etc., through PTI news agency.

Major Advertisement Categories, the Company Focuses on are as follows:
1. Corporate Advertising
2. Local Advertising
3. Upcountry Advertising
4. Government Advertising

Pradesh today is continuously organizing every year huge events for its brand promotion all over India. It is the only print media house that is conducting “International Auto Show” from the beginning of the newspaper.

Management Team:

  1. Mr. Hradayesh Kumar Dixit (Designation : Chairman cum Managing Director)
  2. Mr. Shantanu Kumar Dixit (Designation: Director and CFO)
  3. Mr.Kaustubh Dixit (Designation: Non -Executive Director)

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TOP  Shareholders:

Sr.No. Shareholder Name Number of Equity Shares held Percentage of Equity Share Capital %
1. Hradayesh Kumar Dixit 12,09,940 49.99
2. Shantanu Dixit 12,09,960 49.99
3. Pratiksha Dixit 20 0.01
4. Awadhesh Dixit 20 0.01
5. Surekha Dixit 20 Negligible
6. Kaustubh Dixit 20 Negligible
7. Aastha Dixit 20 Negligible
Total 24,20,000 100%


Objectives of the Issue:

  • Expansion of Business by upgrading Unit Offices in various cities in the State of Madhya Pradesh and Chhatisgarh.
  • Meeting working capital requirements.
  • General Corporate Expenses.
  • Issue Expenses.


Financials of the Company:

(in Crores) FY 13 FY 14 FY 15 FY 16 FY 17
Revenue 10.41 15.68 15.36 15.19 19.08
Net Profit 0.52 0.71 0.41 0.65 2.33


IPO Details:

Details Info
Issue Opens on 19th September 2017
Isue Closes on:. 21st September 2017
Issue Price Rs.66
Face Value Rs.10
Minimum Lot 2000
Minimum Investment Rs.1,32,000
Issue Constitutes 47.01%
Issue Size Rs.14.16 cr
Market Cap Rs.30.13 cr
Listing at NSE SME
Equity Shares Offered 21,46,500
Equity Shares Prior 24,20,000
Equity Shares after the issue 45,66,500


IPO Valuation parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
9.63 6.85 51.85% 18.58


Markets Guruji Opinion:

IPO View Apply For: Expected listing Gain:
Neutral Listing Gain 10%