IndiaMart Ltd


About the Company:

IndiaMART InterMESH Ltd is India’s largest online B2B marketplace for business products and services with approximately 60% market share of the online B2B classifieds space in India

Company primarily operate through their product and supplier discovery marketplace, or “IndiaMART”.

IndiaMART is an online marketplace provides a platform for mostly business buyers, to discover products and services and contact the suppliers of such business products and services.

Company’s online marketplace is accessible through desktop and mobile-optimized platforms and apps on personal computing and mobile devices.

As of March 31, 2018, Company had 59.81 million registered buyers, and they had 4.72 million supplier storefronts in India.


Details about IndiaMart.

IndiaMART provides a robust two-way discovery marketplace connecting buyers and suppliers.

Buyers locate suppliers on the marketplace, including both Indian small and medium enterprises, or “SMEs”, and large corporates, by viewing a webpage containing the supplier’s product and service listings, or a “supplier storefront”, or by posting requests for quotes called “RFQs” or “BuyLeads”.

As of March 31, 2018, Company had 59.81 million registered buyers, and had 4.72 million supplier storefronts in India

The Indian supplier storefronts had listed 50.13 million products, of which 75% of goods comprised products and 25% were services.

A total of 156.84 million business enquiries were delivered to IndiaMART suppliers in fiscal 2017 and 289.98 million business enquires were delivered in fiscal 2018.



Company’s Scale and Growth:

In the past three years, Company has experienced significant growth in the number of suppliers and buyers on IndiaMART and in the revenue.

The table below sets forth the growth in the following metrics between fiscal 2017 and 2018: 

Companys Scale and Growth


How does IndiaMart make Money?

Company earn revenue primarily through the sale of subscription packages (available on a monthly, annual and multiyear basis) to suppliers, which offer a range of  benefits including the listing of their supplier storefronts on a priority basis on IndiaMART, access to lead management system, integrated access to third party online payment gateways and access to RFQs.

They also earn revenue through advertising on IndiaMART desktop and mobile optimized platforms and IndiaMART mobile app, payment facilitation service and from the sale of “RFQ credits”.

(Note: In fiscal 2016, 2017 and 2018, substantially all of the revenue from operations was earned through the sale of subscription packages, and a minor portion of the  total revenue was earned through advertising, facilitation of payment and sale of RFQ credits.)


How many Paying Suppliers does the Company have?

As of March 31, 2018, Company had 108,347 paying subscription suppliers on IndiaMART platform. The suppliers on IndiaMART include Indian SMEs and large businesses who are manufacturers, wholesalers, exporters and retailers.


Who are the Competitors for IndiaMart?

IndiaMart faces competition in attracting and retaining suppliers and buyers from a number of competitors, both in India and internationally.These competitors include Indian online B2B marketplaces, foreign B2B online marketplaces.

The key competitors for IndiaMART are and Alibaba India. (IndiaMart has 60% market share in online B2B classified space in India.)


Management Team:

  1. Mr. Dinesh Chandra Agarwal (Designation: Managing Director)
  2. Mr. Brijesh Agrawal (Designation: Whole-time Director)
  3. Mr. Dhruv Prakash (Designation: Non-executive Director)


Positives For the Company:

IndiaMart’s strong Network & Brand Recognition drives Leadership in the B2B marketplace in India.

IndiaMART is India’s largest online B2B marketplaces for business products and services with approximately 60% market share of the online B2B classifieds space in India.

As of March 31, 2018, IndiaMART provided 59.81 million registered buyers with access to 4.72 million supplier storefronts in India which list 50.13 million products and services across 52 industries.


Diverse Industry and Product and Service Categories.

IndiaMart offers a comprehensive breadth and quality of listings across a wide spread range of industries. Company’s products and services are spread across 52 industries rather than relying on a single target industry.

As of March 31, 2018, Company’s online marketplace had a total of 50.13 million listed products, of which 75% comprised products and 25% comprised services.


Operations Spread Across Diverse Geographies.

Company’s products and services are spread across India rather than relying on a single geography. Although 39% and 50% of buyers and suppliers are respectively derived from the top 8 metro cities in India, namely Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Ahmedabad, Pune and Chennai.

Company’s marketplace offerings also generate traffic from second and third tier cities representing more than 1,000 cities.


Peer Group Comparison:

Company does not have any listed peer group companies in India. Hence we cannot make any Comparison.


Financials of the Company:

(in Crores) FY 14 FY 15 FY 16 FY 17 FY 18
Revenue 143.30 188.0 251.0 331.93 429.52
Net Profit (-7.58) (-31.8) (-131.56) (-64.3) 54.75


IPO Details:

Details Info
Issue Opens on Will be Updated
Issue Closes on:. Will be Updated
Issue Price Will be Updated
Face Value Rs.10
Minimum Lot Will be Updated
Minimum Investment Will be Updated
Issue Constitutes Will be Updated
Issue Size Will be Updated
Market Cap Will be Updated
Listing at NSE & BSE
Equity Shares Offered Will be Updated
Equity Shares Prior to the Issue 2,85,92,007
Equity Shares after the Issue 2,85,92,007

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Important Dates:

Finalization of Basis of Allotment Will be Updated
Initiation of Refunds Will be Updated
Credit of Equity Shares: Will be Updated
Listing Date: Will be Updated


Subscription Details: (Will be Updated)

(Subscription-Category-Wise (no. of times) Till time : 00:00) Shares Offered Day-1 Day-2 Day-3


IPO Valuation Parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
20.22 Will be Updated 17.04% (322.02)

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Company Contact Info:
IndiaMART InterMESH Ltd
1st Floor, 29 Daryaganj
Netaji Subhash Marg
New Delhi 110 002, India
Tel: (+91) (11) 3027 2100
Fax: (+91) (11) 4350 9807


IPO Registrar Info:
Link Intime India Private Limited
C-101, 1st Floor, 247 Park, L.B.S. Marg,
Vikhroli (West), Mumbai 400 083,
Maharashtra, India
Tel: +91 22 4918 6200
Fax: +91 22 4918 6195