About the Company:
Anmol Industries is a branded packaged food company focused on biscuits and cakes and “Anmol” is the flagship brand. Company has over the years leveraged their established brand presence in northern and eastern India.
Company is the fourth largest biscuit brand and the fifth largest cake brand in India in terms of revenue and in the eastern parts of India, Anmol buiscuits is ranked 3rd in the biscuits segment and 4th in the cakes segment in terms of revenue.
Company’s Products & Brand Names:
Company’s products are available in a wide variety of flavours and SKUs. Company has launced more than 60 varieties of biscuits under categories such as crackers, sweet biscuits, health biscuits, cream biscuits and cookies and more than 25 varieties of cakes under bar cakes, tiffin cakes, sandwich cakes and cup-cakes in the market.
Company’s Products are sold under their umbrella brand name of “Anmol” and “Mukkund”.
Company has launched several sub-brands such as “Dream Lite”, “Butter Bake”, “Lemon Mazza”, “BakersBix”, “Veg Munch”, “Coconutty” and “Marie Plus” under their flagship brand “Anmol”.
Company has also successfully launched “Anmol Marie Plus”, “Nutra Marie Plus”, “Anmol Top Magic” and “Lovey Dovey Cakes”
Company’s Distribution Network:
Company has established an extensive distribution network across 17 states in India comprising of three depots; more than 200 super stockists, who in turn sell their products to more than 2,500 local distributors.
Anmol biscuits and cakes are being sold in approximately 1.8 million retail outlets in India.
Company’s Manufacturing Facilities:
Company has six manufacturing facilities which are located in West Bengal, Greater Noida and Ghaziabad in Uttar Pradesh, Hajipur in Bihar and Bhubaneswar in Odisha with an Actual Installed Capacity of 294,544 MTPA for biscuits and 8,148 MTPA for cakes and production of 144,430.50 MTPA for biscuits and 2,484.89 MTPA for cakes.
The manufacturing facilities are strategically located, close to their key markets in northern and eastern India, which accounted for 93.90% of their sale of products.
In order to maintain consistent quality and freshness of the products, 97.09 % of their products were manufactured in facilities owned by the Company and only 2.91 % of the products were manufactured by the third party contractor, namely Fortune, to whom they have outsourced the manufacturing.
Details of Company’s Manufacturing Facilities are as follows: (Metric Tonnes Per Annum)
Company’s Outsource Manufacturing:
Company also outsource manufacturing of biscuits to Fortune at its manufacturing facility at Sambalpur, Odisha. The Fortune facility has an aggregate installed capacity of 10,200 MTPA for biscuits and its production was 4,401.28 MTPA as at March 31, 2018.
Currently they export their products to certain countries in Asia, Africa, Middle East, Europe and Caribbean Islands. Currently revenue from exports account for an around 0.65 % of their total sale of products.
Competitors for the Company:
They compete in India against other biscuit manufacturers, including Parle, Britannia, Mrs.Bector Foods and ITC and cake manufacturers, including , Parle, Britannia, Elite, Monginis.
Region wise Players:
- Mr. Biswanath Choudhary (Designation: Chairman and Whole-time Director)
- Mr. Dilip Kumar Choudhary (Designation: Vice-Chairman and Whole-time Director)
- Mr. Bimal Kumar Choudhary (Designation: Managing Director)
Positives for the Company:
Established Brand with Leading Presence in Northern and Eastern India.
“Anmol” biscuits as a strong brand and with a leading presence in northern and eastern India. In the eastern states of India, Company ranked third and fourth respectively in the biscuits and cakes markets in terms of revenue.
Company currently has presence in over 17 states in India and overall, and are the fourth largest biscuit brand and fifth largest cake brand in India.
Strategic Supply chain for an Extensive Distribution Network.
Company has established an extensive distribution network across 17 states in India comprising of three depots; more than 200 super stockists, who in turn sell the products to more than 2,500 local distributors. Company’s biscuits and cakes are being sold in approximately 1.8 million retail outlets in India.
Financials of the Company:
|(in Crores)||FY 13||FY 14||FY 15||FY 16||FY 17||31st Dec 17|
Valuation of Peer Group Companies:
|Company Name||Face Value||EPS||PE Ratio||RoNW||NAV|
|Prataap Snacks Ltd||5||4.77||248||4.15%||101.63|
|Issue Opens on||Will be Updated|
|Issue Closes on:.||Will be Updated|
|Issue Price||Will be Updated|
|Minimum Lot||Will be Updated|
|Minimum Investment||Will be Updated|
|Issue Constitutes||Will be Updated|
|Issue Size||Will be Updated|
|Market Cap||Will be Updated|
|Listing at||NSE & BSE|
|Equity Shares Offered||Will be Updated|
|Equity Shares Prior||6,17,88,540|
|Equity Shares after the issue||6,17,88,540|
|Finalization of Basis of Allotment||Will be Updated|
|Initiation of Refunds||Will be Updated|
|Credit of Equity Shares:||Will be Updated|
|Listing Date:||Will be Updated|
Subscription Details: (Will be Updated)
|(Subscription-Category-Wise (no. of times) Till time : 00:00)||Shares Offered||Day-1||Day-2||Day-3|
IPO Valuation Parameters:
|Earnings Per Share (EPS)||Price To Earnings ratio (PE)||Return on Net Worth (RoNW)||Net Asset Value (NAV)|
|11.60||Will be Updated||39.19%||29.61|
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|Company Contact Info:|
|Anmol Industries Limited
229, A.J.C. Bose Road
Unit 3A, 3B, 3C & 3D
Crescent Tower, 3rd Floor
Kolkata 700 020
Tel: (91 33) 2280 1277/78
|IPO Registrar Info:|
|Link Intime India Private Limited
Address: C-101, 1st Floor, 247 Park
L.B.S. Marg Vikhroli (West), Mumbai 400 083
Tel: (91 22) 4918 6200
Fax: (91 22) 4918 6195