Salebhai Internet Ltd

Salebhai Internet

About the Company: (Salebhai Internet Ltd) is an Indian e-commerce portal that enables people living away from home order a range of specialties directly from their hometowns.

It is also a one-stop solution for those who want to discover regional products from across India. People can pick from a wide variety of delicious consumable items like sweets, namkeen, chocolates, bakery, spices, dry fruits, beverages, and pickles.

Salebhai also offers other products such as handicrafts, paintings, puja items, handloom goods, and herbal & wellness items.

The unique enterprise was launched on 15th September, 2015 by Mr. Vishwavijay Singh, Mrs. Purba Kalita, and Mr. Anand Varani, after they identified a market gap, led by people migrating within Indian and abroad and goods representing their culture were mostly in short supply.

Company focuses on requirements of over 17 Diaspora communities living in big Indian cities as well as those who live abroad.

With 8500 products sourced from over 100 cities and 300 select vendors, the company provides people with an opportunity to buy products in various categories from sellers across India as well as discover new items from different communities and cultures. plans to further deepen its offerings to customers by penetrating into smaller towns for sourcing, and also widen their offering by adding new categories which are missed by people.


Company’s Business Model: 

business model


Company’s Business Concept:

Company sells consumable items such as sweets, namkeen, chocolates, bakery, spices, dry fruits, beverages, and pickles, to handicrafts, paintings, puja items, handloom goods, and herbal & wellness items.

Customers can not only order authentic regional delicacies such as petha from Agra, chikki from Lonavala, or khakhra from Gujarat, but also seasonal goods such as Alphonso, Dasheri, Kesar and Baganapalli mangoes and festive specials such as modak, fafda-jalebi, Mahashivratri prasad from Kashi Vishwanath and Janmashtami prasad from ISKCON.


International Delivery:

In the past two years, has become the perfect site for Diaspora communities across India to order authentic items from their hometowns as well as a portal for discovery of unique products from different regions of the country.

Apart from catering to homesick Indians, SaleBhai‘s international delivery now makes it possible for people from other countries to discover the vibrant flavors and colors of India.

Company also sells Intricate handicrafts from Jaipur, Odisha, Kannur, Kondapalli, Moradabad, famous freshwater pearl jewelry from Hyderabad, black pottery from Manipur, and 100% organic body care items with the essence of Ayurveda are just a few of the growing list of products curated for international delivery.

And when queries about international delivery started pouring in from Indians across the world, Company decided to launch international delivery for overseas customers. Company first tested it during Raksha Bandhan focusing only on countries like US and UK.

When it was found to be successful, Company launched international shipping to 195 countries, with special focus on the US, West & South Africa, Middle East, Australia and the UK. Company has tied up with leading international logistics providers to ensure timely delivery, especially of food items with short shelf lives.


Speciality Products from Across India & Sold on 

speciality products

Management Team:

  1. MR. VISHWAVIJAY SINGH (Designation: Managing Director & CEO)
  2. MR. ANANDPRAKASH VARANI (Designation: Executive Director & CFO)
  3. MRS. PURBA KALITA (Designation: Executive Director)


Promoters Average Acquisition Cost:

Name of the Promoter No. of Shares held Average Acquisition Cost (in Rs.)
Mr. Vishwavijay M. Singh 24,92,220 Rs. 4.48
Mr. Anandprakash Varani 6,47,930 Rs. 3.62
Ms. Purba Kalita 2,00,000 Rs. 1.00


Promoters with a difference. (Unsalaried Promoters)

The faith of the promoters in the company‘s potential and scalability is such that they have not drawn salary from the company since the very beginning. Instead of burdening the company by being high-cost resources, CEO Singh, CFO Varani, and the others channeled the funds to instead utilise it efficiently in expanding SaleBhai‘s footprint.


Objectives of the Issue:

  • Operating Expenditure
  • Customer Acquisition
  • IT Development
  • General Corporate Purpose
  • Brand Building & Promotion
  • Issue Expense


Fund Utilization:

Particulars Amount (Rs. in Crores)
Operating Expenditure 5.42
Customer Acquisition 7.5
IT Development 5.0
General Corporate Purpose 5.09
Brand Building & Promotion 0.20
Issue Expense 0.50
Net Proceeds 23.72 cr


Financials of the Company:

(in Crores) FY 16 FY 17 31st Jan 18
Revenue 0.037 0.46 1.13
Net Profit (-1.1) (-2.88) (-1.59)


Peer Group Comparison:

peer group


IPO Details:

Details Info
Issue Opens on 27th July 2018
Issue Closes on:. 2nd August 2018
Issue Price Rs.105
Face Value Rs.10
Minimum Lot 1200
Minimum Investment Rs.1,26,000
Issue Constitutes 26.59%
Issue Size Rs.23.72 cr
Market Cap Rs.89.26 cr
Listing at BSE SME
Equity Shares Offered (Fresh) 22,59,600
Equity Shares Prior to the Issue 62,41,510
Equity Shares after the Issue 85,01,110


Company Contact Info:
Salebhai Internet Ltd
307-A,C/o SafalPegashis,
Opp. Kiran Motors,100ft Road,
Opp; Rivera Bunglows, Prahalad Nagar,
Vejalpur Ahmedabad Gujarat – 380015.
Email Id :


IPO Registrar Info:
Address 4A9, Gundecha Onclave, Kherani Road,
Sakinaka, Mumbai – 400072
Tel. No. +91-22-28511022 / 62215779
Investor Grievance Email:


Lead Manager to the Issue:
Monarch House, Opp., Ishwar Bhuvan,
Commerce Six Road, Navrangpura,
Ahmedabad – 380014.
Tel. No. – 079 – 6600 0500/ 700