Safa Systems and Technologies Ltd

About the Company:

Safa Systems and Technologies Ltd is in the business of distributorship of consumer durable products like Mobile phones, Mobile phone accessories, Tablets, LED TVs, Home appliances and wearable devises of various brands like Xiaomi, OPPO, TECNO, Micromax, One Plus in Kerala.

The company works in B2B (Business to Business) model.

The range of products in which company deals as on date includes Telecommunication devices, Accessories, LED television, Tablets, Internet of Things Products, Home appliances, etc.

Company is one of the key distributors of Electronic Products and accessories in Kerala.

Presently the Company has its distributorship agreement with the reputed Brands like Xiaomi, OPPO, TECNO, Micromax, One Plus for distribution of the Smartphones, LED TV and accessories in the State of Kerala.

Recently, the Company has taken an office in Mumbai as a part of its expansion plans to grow their presence into other regions of the country.

Company also supplies goods to other distributors and whole sellers outside Kerala as and when the opportunity arises.




Brief Overview of Company and Business:

Safa Systems & Solutions, the erstwhile partnership firm, started its business in the year 2012 as a new entrant in the field of consumer durable like Mobile phones and its accessories.

Company was appointed for all Kerala distribution for Micromax Smartphones and the initial year net turnover (after considering sales return) i.e., in the financial year 2012-13 was Rs.7.84

In the financial year 2013-14, company crossed a net turnover of Rs.51.24 Crores. In the year 2015, we also made an arrangement with Micromax for its Feature Phones distributions in the State of Kerala, and in the financial year 2014-15 and 2015-16, company crossed a net turnover of Rs.94.98 Crores and 90.90 crores respectively.

In the Financial year 2016-17, company’s net turnover dropped to Rs.73.30 crores because of the brand issues with Micromax. Until then company was only dealing with the products of Micromax.

In the year 2017-18, company decided to create a portfolio of brands rather than sticking to one brand and were looking forward to capture 25% to 30% of the Smartphones market size in the state of Kerala. In the same year company signed up with the brand OPPO and crossed a net turnover of Rs.169.41 Crores.

In the financial year 2018-19 company signed up with more brands like Xiaomi, Vivo, LG, etc. and net turnover was Rs.254.92 Crores.

Further, In the Financial Year 2019-20 company also signed up with more brands like Huawei, Motorola, etc. and  crossed a net turnover of Rs.255.12 Crores.

In the Financial Year 2020-21 we signed up with the brand One Plus for the Kerala region. The net turnover in financial year 2020-21 dropped to Rs. 208.51 crores due to Covid-19, pandemic.



Company’s Distributorship Agreements: 






Management Team:

  1. Mr. Faizal Bavaraparambil Abdul Khader (Designation: Managing Director)
  2. Mr. Bavaraparambil Abdhulkadher Hydrose (Designation: Non-Executive Director)





Objectives of the Issue:

Fresh Issue: (Rs.4 cr )

  • To meet the working capital requirements of the company
  • To meet the Issue Expenses
  • General Corporate Purposes




Peer Group Comparison:

We believe that none of the listed companies in India offer products or services across the various business segments in which we operate. Hence a strict comparison is not possible.



Financials of the Company:

(in Crores) FY 19 FY 20 FY 21 7th Oct 2022
Revenue 255.75 255.22 208.66 149.15
Net Profit 0.35 0.31 0.29 0.27



IPO Details:

Details Info
Issue Opens on 28th January 2022
Issue Closes on:. 1st February 2022
Issue Price Rs.10
Face Value Rs.10
Minimum Lot 10,000
Minimum Investment Rs.1,00,000
Issue Constitutes 26.53%
Issue Size Rs.4 cr
Market Cap Rs.15.07 cr
Listing at BSE SME
Equity Shares Offered (Fresh) 40,00,000
Equity Shares Prior to the Issue 1,10,77,550
Equity Shares after the issue 1,50,77,550

Also Read : List of Upcoming IPO’s in India.
Also Read : List of Upcoming SME IPO’s in India.



Important Dates:

Finalization of Basis of Allotment on or Before 4th February 2022
Initiation of Refunds on or Before 7th February 2022
Credit of Equity Shares: on or Before 8th February 2022
Listing Date: on or Before 9th February 2022



IPO Valuation Parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
0.32 30.87 3.24% 10.00


Company Contact Info:
Safa Systems & Technologies Limited
46/2631 B, Safa Arcade, Kaniyapilly Road, Chakkaraparambu,
Ernakulam-682028, Kerala, India.
Contact No: 7593001140
Email ID:


IPO Registrar Info:
“Subramanian Building”, #1, Club House Road,
Chennai – 600 002, India
Telephone: +91-44-40020700, 28460390
Facsimile: +91-44-28460129


Lead Manager to the Issue:
Anandlok”, Block-A, 2nd Floor, Room No. 207,
227 A.J.C Bose Road, Kolkata-700020, West Bengal
Telephone: 033 – 22895101