About the Company:
VLCC Healthcare Ltd (incorporated in 1996) was Founded by Mrs. Vandana Luthra as a beauty and weight management services centre in 1989.
Company was among the first multi-outlet corporate operations in the Wellness & Beauty Industry, which was at the time mostly composed of individually operated, small scale businesses.
Since inception, the Company’s mission has been to transform lives by making Wellness & Beauty accessible to women and men.
In over 30 years of operation, the VLCC brand has grown to become synonymous with Wellness & Beauty in Indian households.
Company is one of the largest players in the Wellness & Beauty services industry in India, with the widest footprint of company operated clinics.
Company’s products and services, including wellness programs, weight management solutions, personal care products, nutraceutical products and skill development training that is aimed to professionalize the industry.
As of March 31, 2021, company serves customers across 310 locations in 143 cities and across 12 countries in South Asia, South East Asia, the Gulf Cooperation Council Region (“GCC Region”) and East Africa.
Company’s core businesses include:
VLCC branded Wellness & Beauty clinics.
VLCC, having the most diverse portfolio and presence in all service areas, has among the largest scale and breadth of operations within the Wellness & Beauty Industry in India.
In India, company has an extensive reach with 191 Wellness Clinics spread across 106 cities in 23 states, 88 of which are franchisee operated.
While Company operated Wellness Clinics are located mostly in Metropolitan and Tier I Cities, company’s franchisee operated Wellness Clinics are located largely in Tier II and Tier III Cities, which extends company’s reach farther and deeper into India.
Company also operates 25 Wellness Clinics in UAE, Qatar, Oman, Kuwait, Bahrain, Kenya, Sri Lanka, Bangladesh, and Nepal. All of these Wellness Clinics outside India are Company operated except one in UAE, two in Bahrain and one in Nepal which are franchisee operated.
VLCC branded personal care products.
As of March 31, 2021, company marketed over 118 products in skin care, hair care, and body care categories in India. Out of these, company manufactures 108 products at own manufacturing plants in Haridwar (Uttarakhand), and in Goalpara (Assam).
Company also has a manufacturing facility in Singapore for premium skin-care products. The manufacturing plants at Haridwar and Singapore are cGMP certified.
As a part of company’s omnichannel distribution approach, we are also actively leveraging our strong brand recognition and trust to expand presence in online channels such as e-commerce platforms/websites, which contributed to 26.4% sales of our subsidiary, VLCC Personal Care Ltd. in Fiscal 2021.
Company’s sale of products through e-commerce channels has increased from 9.6% to 26.4% of total products sales in India between Fiscal 2020 and Fiscal 2021.
VLCC branded institutes for skill development in beauty and nutrition.
One of the key opportunities in the Wellness & Beauty domain is the gap in training and the resulting paucity of a highly skilled workforce.
Recognising this gap, company opened Institutes to teach entry-level and advanced level skill enhancement courses in beauty and nutrition.
As of March 31, 2021, company operated 94 Institutes, located in 67 cities across India, of which 42 were franchisee operated.
Between Fiscal 2019 to Fiscal 2021, company trained 7,300 students annually on an average at company’s Institutes.
Company’s subsidiary, GVig Singapore:
Company’s subsidiary, GVig Singapore, manufactures and sells a range of premium skin-care lines – BelleWave™ (Treatment and Home-care line) and SkinMTX™ (Aesthetic Dermatology maintenance line), both of which have received the “Beauty Insider Singapore Annual Beauty and Wellness Award 2021”.
Through one of company’s other subsidiaries, VLCC On-line Services Private Limited, company also sells range of Nutraceuticals and Personal Care Products, under the brand VLCC Wellscience™, through the direct-selling route.
Company’s Distribution Network:
As of March 31, 2021, 118 types of VLCC Personal Care Products were distributed to over 110,000 retail outlets in India with access to general trade, pharmacies as well as modern trade retail shops.
As of March 31, 2021, company had a total of over 490 distributors in India and over 930 exclusive beauty advisors.
- Mr. Mukesh Luthra (Designation: Chairman and Non- Executive Director)
- Mr. Jayant Khosla (Designation: Managing Director and Group Head)
Objectives of the Issue:
Offer for Sale: (Rs.)
Each of the Selling Shareholders will be entitled to their respective portion of the proceeds from the Offer for Sale.Company will not receive any proceeds from the Offer for Sale and the proceeds received from the Offer for Sale.
Fresh Issue: (Rs.)
- To set up VLCC Wellness Clinics in India and GCC Region, and VLCC Institutes in India, and refurbishment of certain existing VLCC Wellness Clinics in India and GCC Region.
- Repayment and/ or pre-payment, in part or full, of certain borrowings availed by the Company and Subsidiaries.
- Investment for brand development.
- Investment in digital and information technology infrastructure.
- General corporate purposes.
|Particulars||Amount (Rs. in Crores)|
|To set up VLCC Wellness Clinics in India and GCC Region, and VLCC Institutes in India, and refurbishment of certain existing VLCC Wellness Clinics in India and GCC Region||83.2|
|Repayment and/ or pre-payment, in part or full, of certain borrowings availed by the Company and Subsidiaries||66.0|
|Investment for brand development||30.8|
|Investment in digital and information technology
The proposed utilization of the Net Proceeds towards setting up VLCC Wellness Clinics and VLCC Institutes in India and VLCC Wellness Clinics in the GCC Region is as below:
Peer Group Comparison:
- There are no listed companies in India whose business portfolio is comparable with that of VLCC Healthcare Ltd business and comparable to our scale of operations.
Financials of the Company:
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Also Read : List of Upcoming IPO’s in India.
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Subscription Details: (Will be Updated)
|(Subscription-Category-Wise (no. of times) Till time : 00:00)||Shares Offered||Day-1||Day-2||Day-3|
IPO Valuation Parameters:
|Earnings Per Share (EPS)||Price To Earnings ratio (PE)||Return on Net Worth (RoNW)||Net Asset Value (NAV)|
|1.62||Will be Updated||8.6%||18.84|
|Check IPO Allotment Status:|
KfinTech Website: http://kfintech/IPO/Allotment_Status
BSE IPO Website: https://www.bseindia.com/IPO/Allotment
|Company Contact Info:|
|VLCC Healthcare Ltd
64, HSIIDC Sector 18,
Maruti Industrial Area,
Gurgaon 122 015, India;
Telephone: +91 124 4719 700
|IPO Registrar Info:|
|Kfin Technologies Private Limited
Selenium, Tower B, Plot No. – 31 and 32, Financial
District Nanakramguda, Serilingampally, Hyderabad,
Rangareddi 500 032, Telangana, India
Telephone: +91 40 6716 2222