Vertoz Advertising Ltd.

vertoz advertising

About the Company:

Vertoz Advertising is a programmatic advertising Company that offers engaging and innovative advertising and monetization solutions.

Company was incorporated in the year 2012 having registered office located in Mumbai and has offices in US, UK and UAE through their subsidiaries.

Company’s proprietary technology, advanced capabilities and programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers.

Company has named their platform as a “Ingenious Plex – The Complete Advertising and Monetization Suite”.

Ingenious Plex incorporates proprietary algorithms, sophisticated big-data storage and processing systems, detailed real-time analytics capability and a geographically distributed infrastructure.

Vertoz runs advertisement on publisher webpages across multiple devices like desktop, mobile and tablets.

Company has achieved significant growth as they have scaled their offerings, including the functionality of their programmatic platform and tools for advertisers and publishers.

As of August 31, 2017, Company had 115 employees.

Company also has four subsidiaries situated at US,UK and UAE.

Company has their cloud infrastructure at North Virginia – US, New York – US & Singapore data-centers.

Company’s major Customer/Clientele as follows:

Company has catered the Clienteles over period of last 5 years directly or through designated agencies of the brands such as HDFC Life, Association of Mutual Funds in India (AMFI), Godrej, MRF Tyres, Air Asia, Kaya Skin, Lenovo, MTR Foods etc.

Subsidiaries of the Company:

  • Vertoz Inc. (USA)
  • Vertoz Limited.(UK)
  • Vertoz Advertising FZ-LLC (UAE)
  • AdNet Holdings INC. (USA)


Company Provides Advertising Solutions for the following mediums:

  • Websites & Mobile Web.
  • iOS & Android Apps.
  • Video Ads.
  • Native Ads.
  • Social Influencer Ads.


Company’s Advertising Offerings include:

  • Self-Serve DSP.
  • Engagement Ads.
  • Performance Marketing.
  • Campaign Management.
  • Influencer Marketing.


Management Team:

  1. Mr.Hirenkumar Shah (Designation: Whole-Time Director)
  2. Mr.Ashish Shah (Designation: Whole-Time Director)
  3. Mr.Rasiklal H. Shah (Designation: Additional Non-Executive Director)


Promoters Average Acquisition Cost:

Name of the Promoter No. of Shares held Average Acquisition Cost (in Rs.)
Hirenkumar Shah 20,35,912 6.84
Ashish Shah 20,35,912 5.37


Promoters Stake Pre & Post Issue:

Shareholder Name Pre Issue Stake (%) Post Issue Stake
Ashish Shah 46.26 34.02
Hirenkumar Shah 46.26 34.02
Promoter Group              6.80           5.00
Total 99.32% 73.03%


Objectives of the Issue:

  • Funding of working capital requirements of the Company.
  • Funding of working capital requirements of our Subsidiaries Vertoz Inc. and Vertoz Limited.
  • General Corporate Expenses
  • Issue Expenses.


Fund Utilization:

Particulars Amount (Rs. in Crores)
Working capital requirements of the Company 4.00
Funding of working capital requirements of our Subsidiaries Vertoz Inc. and Vertoz Limited 9.00
General Corporate Expenses 3.66
Issue Expenses 0.45
Net Proceeds 17.10


Peer Group Comparison:

  • We believe that there are no listed Companies in India which are engaged in business similar to Vertoz Advertising. So we cannot make any comparison.


Financials of the Company:

(in Crores) FY 13 FY 14 FY 15 FY 16 FY 17 30th June 17
Revenue  2.49  3.79  4.16  5.86 20.48 9.99
Net Profit  (-0.13)  0.22  0.24  0.14  3.06 1.00


IPO Details:

Details Info
Issue Opens on 14th November 2017
Issue Closes on:. 16th November 2017
Issue Price Rs.108
Face Value Rs.10
Minimum Lot 1200
Minimum Investment Rs.1,29,600
Issue Constitutes 26.46%
Issue Size Rs.17.10 cr
Market Cap Rs.65.63 cr
Listing at NSE SME
Total Equity Shares Offered (Fresh) 15,84,000
Equity Shares Prior 44,01,000
Equity Shares after the issue 59,85,000


IPO Valuation Parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
2.52 42.85 70.27% 40.41


Markets Guruji Opinion:

IPO View Apply For: Expected listing Gain:
Subscribe Long Term 20%


Check IPO Allotment Status:

Karvy Website


Company Contact Info:
 Vertoz Advertising Ltd
602, Avior, Nirmal Galaxy L.B.S. Marg,
Opp. Johnson & Johnson,
Mulund (W) Mumbai-400080
Tel: + 91-22-61426030;
Fax: +91-22-61426061;
E-mail: ;


IPO Registrar Info:
Karvy Computershare Private Limited
Karvy Selenium Tower B, Plot 31-32, Gachibowli
Financial District, Nanakramguda, Hyderabad – 500 032
Tel : +91 40-67162222
Fax : +91 40-23431551
Investor grievance e-mail:


Lead Manager to the Issue:
Guiness Corporate Advisors Private Limited
Registered Office:18, Deshapriya Park Road,
Kolkata – 700 026, West Bengal, India
Tel: +91-33-30015555
Fax: +91-33- 3001 5531