About the Company:
Sunrise Efficient Marketing Ltd is primarily engaged in the business as traders, distributors, super stockiest, retailers, wholesalers, importers, exporters, agents, dealers, buyers, sellers, fabricators, assemblers, fitters, installers, repairers of all types of Industrial machineries, its spare parts, electrical items etc
Company is in the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user.
Currently, company is authorized dealer of 138 manufacturers.
Company has also started selling of motors under company’s own brand “Synchro Plus”.
Company supply to various industries, like textile, Chemical, Fire, Pharma, FMCG etc.
Mr. Lejas Hemantrai Desai, the promoter of Sunrise Efficient Marketing Limited started his journey in the year 2002, as a sole proprietorship concern named as “Sunrise Marketing & Services” which was into the business of selling lighting products of Asian Electronics Limited as Authorized Dealers (Agents) for their Energy Saving Lighting Products like T-5 Tube lights, highway and streetlights etc.
Sensing opportunity in the textile machinery space, Sunrise Marketing & Services entered into a dealership arrangement with Bharat Bijlee Limited for supply of motors in Surat.
In 2011, company diversified into Consumer Goods (FMCG Division) and acted as distribution for Pepsico for 40% of Geography in Surat. Since its inception in 2002, Sunrise Marketing & Services diversified into other product categories like:
– Industrial Oils – Gulf Oil Lubricants India Ltd.
– VF Drives – Yaskawa (the Japanese giant brand) VF Drives.
– Geal Boxes – Redicon Power, Elecon.
– Pumps (Domestic, Agriculture and Industrial Series).
Company Distributes products of the following companies:
- BHARAT BIJLEE Ltd
- YASKAWA INDIA PRIVATE LIMITED
- GULF OIL LUBRICANT INDIA LIMTED
- POWER BUILD PRIVATE LIMITED
- ELECON ENGINEERING COMPANY LMITED
- LUBI INDUSTRIES LLP
After Sales Service:
At SEML, we have variety of products and provide after Sales Service in maintaining products sold by us and through other suppliers. The details of products for which Company provides after sales service is as under:
- Products like Electric Motors, Industrial Pumps, Gear Box
- Products like Domestic Pumps
- Products like Lighting
- Products like Variable Frequency Drives
- Products – Industrial oil.
Company’s Product wise revenue: (in Lakhs)
Large & Diverse Product Portfolio:
Company is currently dealing in a wide range of products like Motor, Lubricants, Gears, Lighting, Grease, Pump and Drives which are majorly used by the textile companies.
Expand Distribution Network & Customer Base:
Company has strong presence in Surat and aims to further increase its distribution networks. Company aims to widen the marketing network further to cover unexplored areas in India and strengthen company’s customer base.
- Mr. Hemantrai Desai (Designation: Chairman and Whole-Time Director)
- Mr. Lejas Desai (Designation: Managing Director)
Objectives of the Issue:
Fresh Issue: (Rs.17 cr)
- Meeting incremental working capital requirements.
- General corporate purposes.
Peer Group Comparison:
There are no listed companies in India that engage in a business similar to that of Sunrise Efficient Marketing Ltd. Accordingly, it is not possible to provide an industry P/E ratio.
Financials of the Company:
|(in Crores)||FY 19||FY 20||FY 21||30th Sept 21|
|Issue Opens on||30th March 2022|
|Issue Closes on:.||5th April 2022|
|Issue Size||Rs.17 cr|
|Market Cap||Rs.60.80 cr|
|Listing at||BSE SME|
|Equity Shares Offered (Fresh)||14,04,958 (Rs.17 cr)|
|Equity Shares Prior to the Issue||36,20,000|
|Equity Shares after the issue||50,24,958|
IPO Valuation Parameters:
|Earnings Per Share (EPS)||Price To Earnings ratio (PE)||Return on Net Worth (RoNW)||Net Asset Value (NAV)|
|Company Contact Info:|
|SUNRISE EFFICIENT MARKETING LIMITED
Sub Plot No. 2, Block B,
Akash Bhumi Complex,
Village Surat, Gujarat,
Tel No: +91 99250-43408
|IPO Registrar Info:|
|KFIN TECHNOLOGIES PRIVATE LIMITED
Selenium Tower-B, Plot 31 & 32, Gachibowli, Financial District,
Nanakramguda, Serilingampally, Hyderabad – 500 032,
Tel No: +91 40 6716 2222
Fax No: +91 40 2343 1551
E-mail Id: email@example.com
|Lead Manager to the Issue:|
|FEDEX SECURITIES PRIVATE LIMITED
B 7, 3rd Floor, Jay Chambers, Dayaldas Road, Vile Parle
(East), Mumbai – 400 057, Maharashtra, India
Tel No.: +91 81049 85249