Sona Hi Sona Jewellers Ltd

About the Company:

Sona Hi Sona Jewellers Ltd is into Job Work and Trading Business of Gold Jewellery and Ornaments.

Company runs its operation from Millenium Plaza, Vastrapur, Ahmedabad, a market known for bullion and Jewellery and is operating from the same Registered office since incorporation.

Company has three brands (i) Sona Hi Sona (ii) Freya and (iii) Jinansh of which company mainly operates through its two known brands*, viz., Freya and Jinansh.

Under Brand Freya, company deals in antique Jewellery & ornaments and under Brand Jinansh, we deal with American Diamond (AD) Jewellery, therein.

Company’s Product Collection list includes Gold Jewellery with or without studded precious and semi-precious stones.

Company also deals in wholesale trading of branded Jewellery and in Real Diamond and Silver Jewellery and Ornaments.


Management Team:

  1. Mr. Vijay Shah (Designation: Chairman and Managing Director)
  2. Mrs. Alpaben Shah (Designation: Whole Time Director and Chief Financial Officer)


Objectives of the Issue:

  • Meeting incremental working capital requirements.
  • General corporate purposes


Financials of the Company:

(in Crores) FY 17 FY 18 FY 19
Revenue 54.48 59.03 67.17
Net Profit 0.06 0.18 0.38


Valuation of Peer Group Companies:

Company Name Face Value EPS RoNW NAV
Sona Hi Sona Jewellers (Gujarat) Ltd 10 0.53 3.98% 13.41
Ashapuri Gold Ornament Ltd 10 0.24 0.85% 21.07
Palm Jewels Ltd 10 0.12 0.64% 18.65
Shubhlaxmi Jewel Art Ltd 10 1.5 7.95% 15.21
D.P. Abhushan Ltd 10 5.3 22.30% 23.76
Moksh Ornaments Ltd 10 4.47 15.67% 28.53


IPO Details:

Details Info
Issue Opens on 30th September 2019
Issue Closes on:. 4th October 2019
Issue Price Rs.10
Face Value Rs.10
Minimum Lot 10,000
Minimum Investment Rs.1,00,000
Issue Constitutes 26.81%
Issue Size Rs.4.5 cr
Market Cap Rs.16.78 cr
Listing at NSE SME
Equity Shares Offered (Fresh) 45,00,000
Equity Shares Prior to the Issue 1,22,85,350
Equity Shares after the Issue 1,67,85,350


IPO Valuation Parameters:

Earnings Per Share (EPS) Return on Net Worth (RoNW) Net Asset Value (NAV)
0.53 3.98 13.41


Check IPO Allotment Status:

Link InTime Website (Click on the below Link)


Company Contact Info:
Sona Hi Sona Jewellers (Gujarat) Limited
7, Millenium Plaza, Opp. Swaminarayan Mandir,
Mansi Cross Road, Vastrapur,
Ahmedabad – 380013, Gujarat, India
Telephone No.: +91 85111 91111
Email id:


IPO Registrar Info:
C-101, 1st Floor, 247 Park, Lal Bahadur Shastri Marg,
Vikhroli (West) Mumbai 400083, Maharashtra, India.
Tel No: 022 – 4918 6200
Email id:


Lead Manager to the Issue:
305, Enterprise Centre, Nehru Road, Vile Parle (East),
Mumbai- 400099, Maharashtra, India
Tel No.: +91 81049 85249