SM Gold Limited

SM Gold Limited

About the Company:

SM Gold is principally into the business of manufacturing and wholesale trading of mangalsutra jewellery.

Besides mangalsutra jewellery, a minor part of business also includes other jewellery`s like Rings, Chain, Earrings, Ear Chain, Nose-rings/Nose pins, waist belts, Anklet, Zuda, Toe Ring, Pendant Set/Pendant, Bracelet and Bangles., wedding Jewellery, festive Jewellery.

Company has an in-house designing team which designs the mangalsutra and other jewellery`s in traditional, modern and indo-western style.

Apart from manufacturing jewellery themselves, they also get mangalsutra and other jewellery`s manufactured through job workers.These job workers are located in Ahmedabad, Rajkot, Kolkata and Mumbai.

Besides, manufacturing and job work, they also purchase readymade mangalsutra and other jewellery`s from other independent jewellery wholesalers located in Mumbai.

They source the gold bar from bullion market & local markets in Ahmedabad. Black pearls and other raw material is sourced from local market of Ahmedabad and from Jaipur.

Company’s jewellery is sold under the brand name of “S. M. Gold – the House of Mangalsutra”. Company’s strength is in manufacturing Mangalsutra and Antique Jewellery.


Management Team:

  1. Mr. Pulkitkumar S. Shah (Designation: Managing Director)
  2. Mr. Priyank S. Shah (Designation: Executive Director & CFO)
  3. Mrs. Nitaben S. Shah (Designation: Non Executive Director)


Objectives of the Issue:

  • To meet working capital requirement.
  • To meet the expenses of the Issue.


Financials of the Company:

(in Crores) FY 15 FY 16 FY 17 FY 18
Revenue 19.54 23.82 22.78 13.54
Net Profit 0.20 0.17 0.17 0.18


Valuation of Peer Group Companies:

Company Name Face Value EPS PE Ratio RoNW NAV
S. M. Gold Limited 10 0.51 48.39 3.46% 17.93
Lypsa Gems Ltd 10 0.10 173.60 0.40% 10.70
Narbada Gems Ltd 10 1.50 23.60 5.22% 15.60


IPO Details:

Details Info
Issue Opens on 3rd October 2018
Issue Closes on:. 10th October 2018
Issue Price Rs.30
Face Value Rs.10
Minimum Lot 4000 Shares
Minimum Investment Rs.1,20,000
Issue Constitutes 37.36%
Issue Size Rs.7.5 cr
Market Cap Rs.20.07 cr
Listing at BSE SME
Equity Shares Offered (Fresh) 25,00,000
Equity Shares Prior to the Issue 41,91,673
Equity Shares after the Issue 66,91,673


IPO Valuation Parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
0.51 48.39 3.46% 17.93



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Company Contact Info:
SM Gold Limited
Shop No-1,916 Building, Opp. Luhar Ni Pole,
M.G Haveli Road, Manekchowk
Ahmedabad – 380001, Gujarat,
India, Gujarat, India
Tel No.: +91 79 22114411
Email Id:


IPO Registrar Info:
Karvy Selenium Tower B, Plot 31-32, Gachibowli,
Financial District, Nanakramguda, Hyderabad 500 032 India
Tel. No.: 1-800-3454001/ +91 40 6716 2222
Fax No.: +91 40 2343 1551
Investor Grievance Email:


Lead Manager to the Issue:
1-2 Bhupen Chambers, Ground Floor, Dalal Street,
Mumbai-400 001
Tel. No.: +91 22 22702067/68
Investor Grievance Email: