Silly Monks Entertainment Ltd

Silly Monks Entertainment

About the Company:

Silly Monks Entertainment is a ‘South India’ based entertainment & media startup with a focus of being a recognized & fast growing player in areas such as digital media publishing,movie/content production, celebrities social media management, App development, Audio content Distribution, Google Ad word and online / digital Advertising, event management, and live band performances.

Company is also a Youtube MCN (Multi Channel Network) Partner,In India, there are around 8 well known Multi Channel Networks for YouTube & Silly Monks is one of them.

As on December 13, 2017,they have 972 channels under their network and the “Silly Monks Multi Channel Network (MCN)” along with its affiliates has delivered approximately 376 Million+ views in the month of November, 2017.

Company’s main focus currently is Digital Media Publishing.They publish their content on various platforms such as YouTube, Facebook, Amazon, Vuclip etc

The contents that are being published over these platforms are either created by the company i.e. by their in-house production or acquired through outright purchase or through syndicated method.

In case of content which is bought by them, they own the copy rights of the content through an agreement with assignor and hence the publishing revenue is fully accrued to them. When the content is through syndication, they share the revenue with the content partner.

They have been growing their focus in movie production; wherein they have co-produced Telugu Movies named Oohalu Gusagusalade’ ‘Dikkulu Choodaku Ramayya’, & Tungabhadra with Vaaraahi Chalana Chitram.

Company is also planning to venture into the Hindi Film industry through their co produced venture ‘The Great Indian Escape’ with KIK Butt Entertainment.

Apart from the promoters, company’s startup has been funded by well renowned personalities such as Mr. Ranganathasai Korrapati who is a film producer and distributor known for his works predominantly in Telugu cinema & Mr. Sreenivasa Reddy Musani who is chairman and Managing Director of Hyderabad-based Ektha Group which operates in Information Technology, Engineering, Business Process, Data Processing, Multimedia & Real Estate.

Subsidiaries of the Company:

Dream Boat Entertainment Pte Ltd: (100% Subsidiary)

  • Formed as an SPV Company in Hong Kong for the YouTube business line.


Monkstar Music LLP: (67% Subsidiary)

  • Live Band Performances, promoting music talent such as singers, bands or composers for creative content creation.

Event Monks Entertainment LLP: (64% Subsidiary)

  • It is a Event Management Company.


Products and Services offered by the Company:

  • Digital Media Publishing.
  • Digital Media Advertising.
  • Movie Co-Production.
  • Audio Content Distribution.
  • App Development.
  • Celebrity Management.
  • Event Management.
  • Band Performance, Music Content.


Management Team:

  1. Mr. Tekulapalli Sanjay Reddy (Designation: Chairman & Managing Director)
  2. Mr. Anil Kumar Pallala (Designation: Whole Time Director)
  3. Mrs. Swathi Reddy (Designation: Non-Executive Director)


Promoters Average Acquisition Cost:

Name of the Promoter No. of Shares held Average Acquisition Cost (in Rs.)
Mr. Tekulapalli Sanjay Reddy  16,80,000 1.43
Mr. Anil Kumar Pallala  3,50,000 1.43


Promoters Stake Pre & Post Issue:

Shareholder Name Pre Issue Stake (%) Post Issue Stake
Mr. Tekulapalli Sanjay Reddy 45.76% 31.02%
Mr. Anil Kumar Pallala 9.53% 6.46%
Promoters Group Entities              5.34%          4.22%
Total 60.63% 41.71%


Objectives of the issue:

Offer for Sale (OFS): (Around Rs.3.48 cr)

  • Company will not receive any proceeds of the Offer for Sale by the Selling Shareholders.


Fresh Issue: (Around Rs.11.64 cr)

  • Expanding company’s Content Portfolio.
  • Setting up six offices in Mumbai, Chennai, Bangalore, Delhi, Cochin & Hyderabad for PAN India presence.
  • General Corporate Purpose.
  • Issue Related Expenses.


Fund Utilization:

Particulars Amount (Rs. in Crores)
Expanding company’s Content Portfolio 8.30
Setting up Six Offices in Mumbai, Chennai, Bangalore, Delhi, Cochin & Hyderabad for PAN India presence 2.45
General Corporate Purposes 0.42
Issue Expenses 0.46
Net Proceeds 11.64


Peer Group Comparison:

  • We believe that there is no other listed company which is specifically comparable to Silly Monks Entertainment Ltd w.r.t company’s business model, size and financials.Hence we cannot make any comparison


Financials of the Company:

(in Crores) FY 14 FY 15 FY 16 FY 17 30th Sept 17
Revenue  0.32 3.27  4.92  12.01  6.54
Net Profit  (-0.015) (-0.02)  0.28  1.45  0.97


IPO Details:

Details Info
Issue Opens on 5th January 2018
Issue Closes on:. 10th January 2018
Issue Price Rs.120
Face Value Rs.10
Minimum Lot 1200
Minimum Investment Rs.1,44,000
Issue Constitutes 27.15%
Issue Size Rs.15.12 cr
Market Cap Rs.55.69 cr
Listing at NSE SME
Equity Shares Offered (Fresh) 9,70,000
Equity Shares Offered (OFS) 2,90,000
Total Equity Shares Offered (Fresh + OFS) 12,60,000
Equity Shares Prior 36,71,500
Equity Shares after the issue 46,41,500


IPO Valuation Parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
4.61 26.03 26.16% 105.60


Markets Guruji Opinion:

IPO View Apply For: Expected listing Gain:
Subscribe Listing Gain 10%


Important Dates:

Finalization of Basis of Alottment on or Before 15th January 2018
Initiation of Refunds on or Before 16th January 2018
Credit of Equity Shares: on or Before 17th January 2018
Listing Date: on or Before 18th January 2018


Check IPO Allotment Status:

Bigshare Website (Click on the Below Link)


Company Contact Info:
Silly Monks Entertainment Ltd
301, Ektha Pearl, 2-17-89, B P Raju Marg,
Kothaguda, Kondapur, Hyderabad – 500 084
Tele Fax No: +91 – 40 – 2300 4518


IPO Registrar Info:
1st Floor, Bharat Tin Works Building,
Opp. Vasant Oasis, Makwana Road,
Marol, Andheri East, Mumbai – 400 059
Tel: +91 – 22 – 6263 8200;
Fax: +91 – 22 – 6263 8299;


Lead Manager to the Issue:
60, Khatau Building, Ground Floor,
Alkesh Dinesh Modi Marg,
Fort, Mumbai – 400 001
Tel No.: +91 – 22 – 6216 6999
Fax No.: +91 – 22 – 2263 0434