Pulz Electronics Ltd

pulz electronics

About the Company:

Pulz Electronics Ltd is engaged in manufacturing of sound systems, which predominantly includes speakers and amplifiers.

Company operates in one segment i.e “Audio Systems” since we manufacture & trade in audio systems and related items.

It also imports from China and sell certain special types of amplifiers. Further it also undertakes annual maintenance contract for audio systems.

In general manufacturing constitutes 70-75%, trading 15-20% and AMC (Annual Maintenance Contract) 5-10% of total revenue from operations.

Company develops and manufactures high quality audio system and solution that capitalize on the emergence of new Co – Axial technology and line array based speaker systems for the cinema, Pro Audio, Studio and Home Audio Industries such as Co-Axial Surround Speaker, Hi Power and in wall Subwoofers, Hi Power Co-Axial Speakers etc.

Thay have manufacturing facilities base built over 40,000 sq ft. in the outskirts of Mumbai at Palghar, along with a large warehousing facility.

Company’s Engineering team carefully analyzes the venues for both sound and picture perfection and design solutions which meet international guidelines.

Company’s Product are divided into four Categories namely “CINELINE“,”PROLINE“,”STUDIOLINE” and “HOME AUDIO“.

Company also provides annual maintenance services to their customers for amplifiers and other equipments installed by them and also trade in amplifiers, racks and other ancillary equipment’s.

Below are the details of Audio Equipment’s manufactured by the Company:

Financial Year Qty. Manufactured Qty. Sold
2016-17  4,470  4,855
2015-16  4,747  4,360
2014-15  4,335  3,994
2013-14  3,076  3,133
2012-13  2,573  2,579


Company’s Customer base for CINELINE products includes Some of the Major names as follows:

  • PVR Cinema
  • UFO Digital Cinema
  • Cinemax
  • Fun Cinemas
  • Disney UTV
  • Inox
  • Zee Tv
  • Big Cinemas
  • Carnival Cinemas
  • SRS Cinema.


Company’s Customer base for PROLINE  products includes Some of the Major names as follows:

  • Indian Army
  • Indian Navy
  • The Lalit
  • Airports Authority of India
  • Stained Glass
  • Defence Institute of Advanced Technology
  • NHPC
  • Relaince Anil Dhirubhai Ambani Group
  • Iskon
  • Hinduja Group.


Management Team:

  1. Mr. Anirvan Partha Ghose (Designation: Managing Director)
  2. Mr. Ramakrishnan Krishnaraju Manden Kattil (Designation: Executive Director)
  3. Mrs. Rumeeta Anirvan Ghose (Designation: Non- Executive Director)


Promoters Average Acquisition Cost:

Name of the Promoter No. of Shares held Average Acquisition Cost (in Rs.)
Mr. Anirvan Partha Ghose 6,99,992 1.25
Mr. Ramakrishnan Krishnaraju
Manden Kattil
12,99,988 1.25


Promoters Stake Pre & Post Issue:

Shareholder Name Pre Issue Stake (%) Post Issue Stake
Mr. Ramakrishnan
Krishnaraju Manden Kattil
65 47.69
Mr. Anirvan Partha Ghose 35 25.68
Promoter Group Entities          Negligible        Negligible
Total 100% 73.37%


Peer Group Comparison:

We believe that there are no listed companies in India which are solely engaged in same type of business like Pulz Electronics. Hence a comparison is not possible.


Objectives of the Issue:

Fresh Issue: (Around Rs.3.92 cr)

  • Acquisitions and Other Strategic Initiatives
  • General Corporate Purpose
  • Issue Expenses.


Financials of the Company:

(in Crores) FY 13 FY 14 FY 15 FY 16 FY 17 30 June 17
Revenue  5.3 9.25 11.9  13.07 13.84  3.86
Net Profit  0.20  0.10  0.009  0.30  1.34  0.40


IPO Details:

Details Info
Issue Opens on 14th November 2017
Issue Closes on:. 16th November 2017
Issue Price Rs.51 – 54
Face Value Rs.10
Minimum Lot 2000
Minimum Investment Rs.1,08,000
Issue Constitutes 26.63%
Issue Size Rs.3.92 cr
Market Cap Rs.14.72 cr
Listing at NSE SME
Equity Shares Offered (Fresh) 7,26,000
Equity Shares Prior 20,00,000
Equity Shares after the issue 27,26,000


Important Dates:

Finalization of Basis of Alottment on or Before 21st November 2017
Initiation of Refunds on or Before 22nd November 2017
Credit of Equity Shares: on or Before 23rd November 2017
Listing Date: on or Before 24th November 2017


IPO Valuation Parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
6.70 8.05 35% 19.15


Markets Guruji Opinion:

IPO View Apply For: Expected listing Gain:
Subscribe Long Term 20%


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Bigshare Website



Company Contact Info:
Kailashpati, 2nd Floor, Plot No. 10A,
Veera Desai Road, Andheri (West),
Mumbai-400053, Maharashtra, India
Tel: +91 22 26732593
Email: mumbai@pulz.co.in
Website: www.pulz.co.in


IPO Registrar Info:
Bharat Tin Works Building, 1st Floor,
Opp. Vasant Oasis, Makwana Road,
Marol, Andheri East, Mumbai- 400059
Tel: +91 22 62638200
Fax: +91 22 62638299
E-mail: ipo@bigshareonline.com
Website: www.bigshareonline.com


Lead Manager to the Issue:
159/11, Amar Brass Compound,
Vidyanagari Marg, Kalina, Santacruz (E),
Mumbai – 400098, Maharashtra India
Tel: (022) 26528671/72
Fax:(022) 26528673
Investor Grievance Email: ipo@sarthiwm.in
Website: www.sarthi.in