Flair Writing Industries Ltd

Flair Writing Industries

About the Company:

Flair Writing Industries is a leading manufacturer of writing instruments in India with a focus on Pens.

Company has one of the largest distributor/dealer networks in the pen segment in India comprising more than 7,250 distributors and approximately 250,000 wholesalers and retailers.

Company’s products are sold under their principal brands “Flair”, “Hauser” and “Pierre Cardin”, as well as other brands like “Rudi Kellner” and “Landmark”.

Company is also a manufacturer and the exclusive distributor of certain “Reynolds” branded pens in India.

They own the exclusive rights to the “Pierre Cardin” trademark in India for class 16 products, including pens. They are also distributor of “ZIG” pens in India.

Company’s brands “Flair” and “Hauser” offer mass-market and premium pen and stationery products, and the “Pierre Cardin” brand emphasizes premium pen and stationery products.

They also contract manufacture pen products on an OEM basis for various international companies and also provide customized corporate gifting products to the corporate customers.



Company’s Product Range:

They have an extensive product range, including pen products (ball pens, fountain pens, gel pens, roller pens, plastic pens and metal pens), which is the largest category in terms of number of products offered, stationery (mechanical pencils, highlighters, correction pens, markers and gel crayons) and calculators.

Company offered 658 different products as of June 30, 2018.


Company’s Association with Reynolds:

Under their agreements with Reynolds Pens India Private Limited (“Reynolds India”), Flair manufactures certain “Reynolds” branded products for sale to Reynolds India and also purchase certain “Reynolds” branded products from Reynolds India through the Subsidiary for sales and distribution.


Revenue in FY 18 & Average Realization Per unit: 


Company’s Manufacturing Facilities:

They manufacture pens and other products from six manufacturing plants in Naigaon (near Mumbai), Maharashtra; Daman in the Union Territory of Daman and Diu; and Dehradun, Uttarakhand.

Company’s plants (other than their plant in Naigaon where writing instruments are manually assembled) had a combined production capacity of 1,288.28 million pieces per annum.


Company’s Distribution Network:

In India, Company’s products reach consumers through a nationwide sales and distribution network, consisting of super stockists, distributors, direct dealers, wholesalers and retailers.

As of June 30, 2018, they also had approximately 50 international distributors catering to a specific region or country and the products were sold in approximately 80 countries during the Financial Year 2018.


Company’s Revenue from Domestic & Exports: 


Management Team:

  1. Mr. Khubilal Jugraj Rathod (Designation: Chairman)
  2. Mr. Vimalchand Jugraj Rathod (Designation: Managing Director)
  3. Mr. Rajesh Khubilal Rathod (Designation: Executive Director)


Financials of the Company:

(in Crores) FY 14 FY 15 FY 16 FY 17 FY 18
Revenue 270.59 343.6 391.05 426.43 580.67
Net Profit 27.9 41.16 52.68 50.24 49.26


Valuation of Peer Group Companies:

Company Name Face Value EPS PE Ratio RoNW NAV
Flair Writing Industries Ltd 10 23.11 TBA 35.07% 65.85
Linc Pen & Plastics Ltd 10 5.30 79.18 6.49% 81.68
Kokuyo Camlin Ltd 1 0.98 118.57 4.12% 23.76


IPO Details:

Details Info
Issue Opens on Will be Updated
Issue Closes on:. Will be Updated
Issue Price Will be Updated
Face Value Rs.10
Minimum Lot Will be Updated
Minimum Investment Will be Updated
Issue Constitutes Will be Updated
Issue Size Will be Updated
Market Cap Will be Updated
Listing at NSE & BSE
Equity Shares Offered Will be Updated
Equity Shares Prior 2,33,47,200
Equity Shares after the issue Will be Updated


Important Dates:

Finalization of Basis of Allotment Will be Updated
Initiation of Refunds Will be Updated
Credit of Equity Shares: Will be Updated
Listing Date: Will be Updated


Subscription Details: (Will be Updated)

(Subscription-Category-Wise (no. of times) Till time : 00:00) Shares Offered Day-1 Day-2 Day-3


IPO Valuation Parameters:

Earnings Per Share (EPS) Price To Earnings ratio (PE) Return on Net Worth (RoNW) Net Asset Value (NAV)
23.11 TBA 35.07% 65.85



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Company Contact Info:
Flair Writing Industries Limited
63 B/C, Government Industrial Estate
Charkop, Kandivali West Mumbai 400 067
Maharashtra, India
Tel: +91 22 4203 0405
E-mail: investors@flairpens.com
Website: www.flairworld.in


IPO Registrar Info:
Link Intime India Private Limited
C-101, 1st Floor, 247 Park
L.B.S. Marg, Vikhroli (West) Mumbai 400 083
Maharashtra, India
Tel: +91 22 4918 6200
E-mail: flairwriting.ipo@linkintime.co.in
Website: www.linkintime.co.in