About the Company:
Flair Writing Industries is a leading manufacturer of writing instruments in India with a focus on Pens.
Company has one of the largest distributor/dealer networks in the pen segment in India comprising more than 7,250 distributors and approximately 250,000 wholesalers and retailers.
Company’s products are sold under their principal brands “Flair”, “Hauser” and “Pierre Cardin”, as well as other brands like “Rudi Kellner” and “Landmark”.
Company is also a manufacturer and the exclusive distributor of certain “Reynolds” branded pens in India.
They own the exclusive rights to the “Pierre Cardin” trademark in India for class 16 products, including pens. They are also distributor of “ZIG” pens in India.
Company’s brands “Flair” and “Hauser” offer mass-market and premium pen and stationery products, and the “Pierre Cardin” brand emphasizes premium pen and stationery products.
They also contract manufacture pen products on an OEM basis for various international companies and also provide customized corporate gifting products to the corporate customers.
Company’s Product Range:
They have an extensive product range, including pen products (ball pens, fountain pens, gel pens, roller pens, plastic pens and metal pens), which is the largest category in terms of number of products offered, stationery (mechanical pencils, highlighters, correction pens, markers and gel crayons) and calculators.
Company offered 658 different products as of June 30, 2018.
Company’s Association with Reynolds:
Under their agreements with Reynolds Pens India Private Limited (“Reynolds India”), Flair manufactures certain “Reynolds” branded products for sale to Reynolds India and also purchase certain “Reynolds” branded products from Reynolds India through the Subsidiary for sales and distribution.
Revenue in FY 18 & Average Realization Per unit:
Company’s Manufacturing Facilities:
They manufacture pens and other products from six manufacturing plants in Naigaon (near Mumbai), Maharashtra; Daman in the Union Territory of Daman and Diu; and Dehradun, Uttarakhand.
Company’s plants (other than their plant in Naigaon where writing instruments are manually assembled) had a combined production capacity of 1,288.28 million pieces per annum.
Company’s Distribution Network:
In India, Company’s products reach consumers through a nationwide sales and distribution network, consisting of super stockists, distributors, direct dealers, wholesalers and retailers.
As of June 30, 2018, they also had approximately 50 international distributors catering to a specific region or country and the products were sold in approximately 80 countries during the Financial Year 2018.
Company’s Revenue from Domestic & Exports:
- Mr. Khubilal Jugraj Rathod (Designation: Chairman)
- Mr. Vimalchand Jugraj Rathod (Designation: Managing Director)
- Mr. Rajesh Khubilal Rathod (Designation: Executive Director)
Financials of the Company:
|(in Crores)||FY 14||FY 15||FY 16||FY 17||FY 18|
Valuation of Peer Group Companies:
|Company Name||Face Value||EPS||PE Ratio||RoNW||NAV|
|Flair Writing Industries Ltd||10||23.11||TBA||35.07%||65.85|
|Linc Pen & Plastics Ltd||10||5.30||79.18||6.49%||81.68|
|Kokuyo Camlin Ltd||1||0.98||118.57||4.12%||23.76|
|Issue Opens on||Will be Updated|
|Issue Closes on:.||Will be Updated|
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|Listing at||NSE & BSE|
|Equity Shares Offered||Will be Updated|
|Equity Shares Prior||2,33,47,200|
|Equity Shares after the issue||Will be Updated|
|Finalization of Basis of Allotment||Will be Updated|
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Subscription Details: (Will be Updated)
|(Subscription-Category-Wise (no. of times) Till time : 00:00)||Shares Offered||Day-1||Day-2||Day-3|
IPO Valuation Parameters:
|Earnings Per Share (EPS)||Price To Earnings ratio (PE)||Return on Net Worth (RoNW)||Net Asset Value (NAV)|
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|Company Contact Info:|
|Flair Writing Industries Limited
63 B/C, Government Industrial Estate
Charkop, Kandivali West Mumbai 400 067
Tel: +91 22 4203 0405
|IPO Registrar Info:|
|Link Intime India Private Limited
C-101, 1st Floor, 247 Park
L.B.S. Marg, Vikhroli (West) Mumbai 400 083
Tel: +91 22 4918 6200