About the Company:
Add Shop Promotions Ltd is engaged in the business of marketing and distribution of products in the categories of ayurvedic products, food supplement products, agricultural products, animal feed supplement products and personal care products under the brand name “Add-Shop Promotions”.
Company primarily caters to retailers and wholesalers where they supply products manufactured by select manufacturers under Company’s brand. They procure the finished products and thereafter market the product through various intermediaries and sales agents.
Company distributes organic products to farmers for their agriculture use as well organic cattle feed products for their livestock.
Tie-up with Suppliers.
Company has entered into a tie up agreement with Marss Herbal (India) which is engaged in manufacturing of wide range of herbal and natural use products. Marrs herbal manufactures the products and supplies under the registered brand name of ADD-Shop Promotions Limited.
Focused Market Area.
Company is engaged in the business of marketing and selling of over the counter ayurvedic medicines and personal care products. They have focused on Urban, Semi-Urban and Rural markets to sell our exclusive products.
Range of Product Offerings.
Company markets and supplys’ a range of ayurvedic, food supplement, agriculture, animal feed supplement, and personal care products.
Management Team:
- Mr. Dineshbhai Pandya (Designation: Promoter, and Managing Director)
- Ms. Jayshree Pandya (Designation: Non- Executive Director)
- Ms. Deviben Pandya (Designation: Executive Director)
Objectives of the Issue:
- Setting up of herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products at Village Padawala, Taluka Kotdasangani, District Rajkot.
- Brand Building and Advertisement.
- Working Capital Requirements.
- General Corporate Purposes.
Fund Utilization:
| Particulars | Amount (Rs. in Crores) |
|---|---|
| Setting up of herbal & ayurvedic processing unit for manufacturing of cosmetic & non-cosmetic products. |
2.08 |
| Brand Building & Advertisement | 0.45 |
| Working Capital Requirements | 1.69 |
| General Corporate Expenses | 1.50 |
| Net Proceeds | 5.72 cr |
Peer Group Comparison:
Add Shop Promotions Ltd is currently engaged in the business of marketing and distribution of products in the categories of ayurvedic products, food supplement products, agricultural products, animal feed supplement products and personal care products under the brand name “Add-Shop Promotions” and currently there are no listed peers in India engaged in this particular business segment and therefore, a strict comparison with any listed company is not possible.
Financials of the Company:
| (in Crores) | FY 16 | FY 17 | FY 18 | 30th June 18 |
|---|---|---|---|---|
| Revenue | 1.92 | 4.55 | 12.54 | 3.84 |
| Net Profit | (-0.0038) | 0.14 | 0.22 | 0.16 |
IPO Details:
| Details | Info |
|---|---|
| Issue Opens on | 21st August 2018 |
| Issue Closes on:. | 30th August 2018 |
| Issue Price | Rs.26 |
| Face Value | Rs.10 |
| Minimum Lot | 4000 |
| Minimum Investment | Rs.1,04,000 |
| Issue Constitutes | 37.01% |
| Issue Size | Rs.6.23 cr |
| Market Cap | Rs.16.83 cr |
| Listing at | BSE SME |
| Equity Shares Offered (Fresh) | 23,96,000 |
| Equity Shares Prior to the Issue | 40,78,125 |
| Equity Shares after the Issue | 64,74,125 |
Important Dates:
| Finalization of Basis of Allotment | on or Before 5th September 2018 |
| Initiation of Refunds | on or Before 6th September 2018 |
| Credit of Equity Shares: | on or Before 7th September 2018 |
| Listing Date: | on or Before 10th September 2018 |
IPO Valuation Parameters:
| Earnings Per Share (EPS) | Price To Earnings ratio (PE) | Return on Net Worth (RoNW) | Net Asset Value (NAV) |
|---|---|---|---|
| 0.84 | 31.01 | 59.99% | 1.40 |
| Company Contact Info: |
|---|
| Add-Shop Promotions Limited B-304 Imperial Height 150ft Ring Road Rajkot-360005, Gujarat, India Tel No: +0281-2580499 E-mail: investor@addshop.co Website: www.addshop.co |
| IPO Registrar Info: |
|---|
| CAMEO CORPORATE SERVICES LIMITED Submaramanian Building No. 1 Club House Road, Chennai-600 002, India. Tel No.: +91 44 2846 0390/1989 Fax No.: +91 44 2846 0129 E-mail: cameo@cameoindia.com Website: www.cameoindia.com |
| Lead Manager to the Issue: |
|---|
| FEDEX SECURITIES LIMITED 305, Enterprise Centre, Nehru Road, Vile Parle (East), Mumbai 400099, Maharashtra, India. Tel No.: +91 22 26117553/ 26178936 Fax No.: 022 2618 6966 E-mail: mb@fedsec.in Website: www.fedsec.in |
